Based on HP Instant Ink service 300 page plan (savings for other plans will be lower). Based on use of all pages in plan without purchase of additional sets of pages compared to cost per page (CPP) to print ISO/IEC 24711 pages on market majority of colour inkjet printers less than £200 using original standard capacity cartridges as reported by IDC in Q1 2018. Survey based upon indicative manufacturers’ supplies pricing as reported by SPIRE as of June 2018 and page yield listed on manufacturers’ website as of June 2018. For further details please refer to hp.com/go/compare. All prices include VAT. ISO yield based on continuous printing in default mode. Actual savings may vary depending on number of pages actually printed per month and content of pages printed. For more information on ISO standards: hp.com/go/pageyield.