Brand vs Own-Brand Savings Calculator
Brand vs Own-Brand Savings Calculator
Branded to own-brand, premium to standard - "downshifting" one level on products you buy anyway is one of the easiest grocery savings going. Most people cannot taste the difference.
Your weekly shop
Tip: Try it as a blind taste test at home. If you genuinely cannot tell the difference, keep the cheaper version. If you can, switch back - the trick is only downshifting the items where you taste nothing.